While the nature of tourism experiences tends to be relaxed and casual in style of execution, the development of the experiences needs to be structured and based on robust analysis.
“This applies to both the development of new products and experiences and the updating of established ones.
Regular review of established product offering, is a vital component in the delivery of high-quality tourism experiences.
As often only relatively small adjustments are required to maintain market leadership, it is important that structured audit and analysis of the current experience is undertaken.
External audit and analysis process can review current operations from a different perspective than would obtain from internal personnel. Likewise when considering the creation of new products and experiences, a structured process of research and analysis will greatly assist in the successful introduction.
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Strategic Planning Process
Whether the planning and development of major tourism infrastructure or a one-off event activity for the client, Extra-Mile has the experience and expertise to manage your project.
In addition to enhancing the management of your project through experience and skill-sets which your organisation may not possess, project management by Extra-Mile can allow your team to remain focused on daily operations.
Responsible for the development numerous iconic tourism experiences and products both in Australia and international destinations, the Extra-Mile team can provide strategic planning process based on experience.
Feasibility Studies
Many great tourism products and experiences have been the result of an operator’s vision and passion.
Only the operator can provide the vision and passion, Extra-Mile can enhance this with a robust feasibility process, including:
· Market need
· Customer profile analysis
· Operational feasibility
· Product/experience appropriateness’
· Community acceptance analysis
· Price modelling
Opportunity Assessments
The provision of an external assessment of the opportunities for a region or destination, can often provide a structured process to its tourism development.
The Extra-Mile team can provide an independent assessment that reflects:
· Creative experience development experience
· Current market trends
· Experience – location alignment